I didn't know Alex Huitink before this project. When it was done, I gave him Chedda.
My challenge was to create a native, mobile app for a person I just met.
My solution was to set him against the ones he loves in a friendly competition. Chedda is an app that takes the drudgery out of saving money. It makes thriftiness a competitive, social sport. Created for Alex Huitink, it is intended to make responsibility fun and engaging.
To create native mobile app that would meet my primary user's needs.
A project case study presentation, user interview documentation, storyboards, a concept map, and a low-fidelity, interactive prototype.
Product Strategy, User Interview, Storyboarding, Concept Mapping, Information Architecture, Wireframing, UI Design, Low-fidelity Prototype Creation, and Pitching.
1 week, June 2014
I never met a man more noble, decent, and honest than Alex Huitink. Within a few hours of interviewing him, I ascertained that Alex is in a bit of a financial bind and needs something to incentivize him to save money. Among many things, Alex is competitive, so accessing his inherently social and competitive nature was critical to my solution. I created Chedda.
Chedda is powered by a highly engaging "money stack" gesture. Every time the user saves money, they engage in money stacking - or chedda stacking - with their phone screen. Their results are communicated via Facebook and Twitter. Users can engage in competitive saving while broadcasting results to their preferred social networks.