Product design is truth seeking
As a Product Designer I wear every hat. I'm a user researcher, information architect, story-teller, comedian, interface designer, and draftsman. More than anything, I'm a seeker of the truth.
What are users' truest pains and motivations? Why do users make certain decisions? What is missing from their experience? Unlocking users' true motivation assures that I can create a useful, usable, and desirable product.